Friday, May 28, 2010

2010 BaselWorld Preview: Porsche Design Heritage P6530

Heritage P’6530 – clarity of form and lightweight design

The new P’6530 Titanium Chronograph sees Porsche Design revisiting a milestone in watchmaking – one that is limited to an edition of 911 pieces. The re-issue of this classic is at the same time the first watch in the exclusive new Heritage collection, which will be completed with various models over the years to come. Its case and bracelet are fashioned entirely from titanium. This makes the timepiece incredibly robust as well as comfortable to wear, due to the low weight of the material, which is substantially less than that of stainless steel.

Extremely light and resilient: features that were important in 1980 – when Porsche Design revolutionized the world of watchmaking with the first-ever titanium-built chronograph – are just as relevant now. Thirty years after the premiere of the legendary timepiece, Porsche Design is evoking the classic with this faithful re-issue. The Heritage P’6530 is endowed with the same successful attributes as its forebear: clarity and purity of form, with push-pieces integrated within the lines of the shot-blasted titanium case, and a slender bracelet also in titanium. All that has changed in the appearance is the diameter, which has grown to 44 millimeters to suit today’s tastes. The watch sits perfectly on the wrist thanks to titanium’s many benefits: not only is the material light in weight, but it is particularly skin compatible and resistant to corrosion. The chronograph features a scratch-resistant, double-sided non-reflective sapphire crystal, and it is waterproof to 60 meters (six atmospheres). The dial indicates the time as well as the weekday and date. The small seconds indicator is located at 9 o’clock. This is complemented by a 30-minute counter at 12 o’clock and a 12-hour totalizer at 6 o’clock. A tachymeter scale is inscribed on the back of the crystal, allowing speeds of between 55 and 300 km/h to be computed in conjunction with the red seconds hand. The Heritage P’6530 is powered by the proven ETA Valjoux 7750 chronograph calibre and offers a power reserve of 48 hours. The chronograph comes with a certificate of precision issued by the Contrôle Officiel Suisse des Chronomètres (COSC) in La Chaux-de-Fonds, Switzerland.

Classic form

The design idiom of the Titanium Chronograph expresses purity of form, functionality and timelessness. Like everything else produced by the brand, the Heritage P’6530 takes its cue from Ferdinand Alexander Porsche’s stated aim to create products capable of acting as ‘companions through life’. The creator of the legendary Porsche 911 in the early 60s is quoted as saying: “When you think about the function of something, its design sometimes emerges of its own accord.” The output of the Porsche Design Studio, founded in Zell am See, Austria, in 1972, has remained true to this idea. Today, the studio ranks among Europe’s most renowned design establishments, continuing to imbue its creations with the clarity, timelessness and distinctiveness so characteristic of all Porsche Design products. It is an expertise that has attracted more than 130 national and international awards. The Studio’s credo means that its wristwatches can only be circular: it is the shape that describes the movement of the hands.

The dial was also the subject of coherent thinking: it calls to mind the reflection free instrumentation of sports cars, with its black background, white marking and use of white luminous material on the hands and bar indices. Setting a solitary color accent is the large, red seconds stop hand. This monochromatic scheme helps prevent distracting reflections and enhances overall legibility.


Material power

Accompanying the accuracy and abstention of architecture consort by Porsche Architecture is its charge to avant-garde materials. The cast led the bazaar in 1972 by ablution the world’s first-ever aphotic watch. Revolutionary at the time, the resilient, all atramentous actualization was the aftereffect of a blanket action accepted as Physical Vapor Deposition (PVD). Porsche Architecture already afresh revolutionized the watchmaking world, this time in 1980, by ablution the world’s aboriginal titanium watch – now the accountable of this re-issue. Twenty years after came the world’s aboriginal watch featuring an aluminum case.

The Heritage P’6530 Titanium Alarm is offered as a bound and numbered copy of 911 pieces. It comes with a album anecdotic the history of this, the world’s first-ever titanium watch. The Heritage P’6530 is due for barrage in the fourth division of 2010.

The Porsche Architecture brand

Porsche Architecture is a affluence cast with a accurate focus on technically aggressive products. The affluence cast was founded in 1972 by Ferdinand Alexander Porsche, and back again its articles accept stood for functional, around-the-clock and purist design. The artefact portfolio includes archetypal men's accessories, a action and appearance accumulating as able-bodied as cyberbanking articles and a men's aroma range. All articles are advised in the Porsche Architecture Studio in Zell am See, Austria, and awash common in own stores, shop-in-shops, top superior administration food and absolute retail outlets. The admirable Swiss watchmaking abode of Eterna is the licensee for the assembly and auction of Porsche Architecture watches.

Titanium Alarm (limited copy of 911 pieces)

RRP: CHF 4 990; € 3 900

Technical Specifications

Porsche Architecture Heritage P´6530

Movement/functions: calibre Valjoux 7750; self-winding automated chronograph; affidavit of precision; 48-hour ability reserve; 28,800 vph; 25 jewels; bore 30 mm (13¼ lines); hours, account and seconds; day and date indication; Porsche Architecture rotor.

Dial/hands: black; 30-minute adverse at 12 o’clock; 12-hour adverse at 6 o’clock; baby abnormal at 9 o’clock; day and date adumbration at 3 o’clock; bar indices and centred hour and minute coated with white beaming material; red centered alarm abnormal hand; white alarm counters coated with white beaming material.

Case/back: shot-blasted titanium case; chip push-pieces; bifold anti-reflective,

scratch-resistant azure clear with printed tachymeter scale; engraved

edition amount on the case back; baptize aggressive to 60 m (6 ATM); diameter

44 mm, acme 14.3 mm.

Bracelet/clasp: shot-blasted titanium; shot-blasted folding brooch in titanium.

Edition numbering: bound and numbered copy of 911; accompanied by a publication.

Reference Number: 6530.11.41.1219

Case: Shot-blasted titanium

Dial: Black

Bracelet: Shot-blasted titanium

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